Mobile
Animall Bhai — ₹1 Trial Conversion
Animall — Vet-on-Call Subscription for Farmers
A conversion flow for Animall Bhai, the vet-on-call subscription inside India's cattle marketplace. Farmers were discovering it and never starting the ₹1 trial — not because of the price, but out of fear that ₹1 would silently become ₹999. The design turns the product's honest truth, no auto-pay, into the whole strategy: value before price, a day-by-day timeline that proves nothing is auto-debited, a native-feeling UPI picker, a "promise kept" moment when the trial ends, and plain Hindi with one decision per screen for mid- and low-literacy users.
- Mobile App
- Conversion Design
- Vernacular UX
- Payments
